Do you need a newsletter? And how do you make it good?
Is a newsletter really necessary for a small business? Do you even need to keep your customers updated with news? What if you don’t sell physical products? What will you talk about?
How to find your brand voice
At the Perthshire Media Co we often talk about your brand ‘voice’, but what does that mean and how do you get one?
Should you schedule social media posts?
We know many social media managers swear by scheduling apps. It saves so much time, they cry. Yes, but does it though? And is there a better way?
Should you get an Instagram shop?
Social media expert Abigail explains what an Instagram shop is and summarises how to set one up and what to expect.
Which is the right social media platform for you?
Maybe you want to start a social media account or two, maybe you already have several and aren’t sure where you should be focusing your attention, or maybe you’re actually on the wrong one without even realising it? We are here to help!
Sourcing images for your content marketing
It seems everything you produce for your digital content needs accompanying imagery, but good images can also be hard to acquire if you don’t happen to be a professional photographer. It can be done though. Here are our 5 top tips.