Social media platforms are constantly changing and evolving, so every so often it’s good to check for new features, and make sure we’re still posting in the optimum way. Here’s a few things we’ve spotted that Facebook and Instagram have recently updated.

Abi shares some ideas to get your digital marketing streamlined for spring

Abi bravely dives into the world of social media changes…

Abi predicts some social media trends for this year, including more authentic video content, increased opportunities on LinkedIn and more.

Short video content is as important as ever on social media. But, while many of use accept we should be doing it, actually getting there is a different thing altogether. However, it doesn’t have to be difficult…

Let’s start with, what is a call to action? Sometimes abbreviated to CTA, it is actually the very simple concept of letting your audience know what to do next. Get our suggestions for incorporating this important message into your marketing content in this article.

Threads is of course still new to us as well as to you, since it’s only been in our lives for a few months. But we’re going to share with you everything we’ve learned in that time.

Hashtags are without doubt one of the things that The Perthshire Media Co gets asked about most often, and it’s something we’ve therefore written about before. But nothing stays the same in the world of social media, so we thought it was time to write an update.

Abi shares her tips on why it’s important to have a newsletter, what to include in it and how it can work with your other digital marketing efforts.

With a changing season comes new marketing opportunities. Are you ready to make the most of them? In this article Abi is sharing a few favourite pointers to think about when planning fresh activity.

Abi shares her four top tips for reenergising your marketing

Abi shares her four top tips for getting the most out of your marketing in the coming year

Abi shares 4 top tips that work for her!

Abi talks about how to get the most use out of the content you create for your business

We share our advice on setting a goal for your organic social media content

In this article, we’re going to share a few basic principles that will help you to make your posts more effective.

For many businesses, organic (unpaid) reach on Facebook has really dropped in the last couple of years, leaving them wondering if they should pay to be seen. Find out about Facebook ads in this article.

Word is that many Instagram users scroll through their story feeds just as much if not more than their regular photo feeds. And there’s loads of advantages to using them.

It can be incredibly helpful to look at your current marketing efforts and plans and give them a virtual clear out or scrub up. This way, you can streamline your efforts and be sure that everything is tidy.

Most of us are going to have to start using these forms of content if we haven’t already. But the prospect can seem daunting, so this article is designed to show that it doesn’t have to be hard.