What does digital marketing look like for 2022?
Nathan and Abi share five predictions for digital marketing trends in the new year
Writing for your audience
Abi shares one of the biggest changes you can make to improve your digital marketing copy.
How to make the most of your marketing time
5 top tips for maximising your time on social media
Do you need a newsletter? And how do you make it good?
Is a newsletter really necessary for a small business? Do you even need to keep your customers updated with news? What if you don’t sell physical products? What will you talk about?
How to find your brand voice
At the Perthshire Media Co we often talk about your brand ‘voice’, but what does that mean and how do you get one?
Should you schedule social media posts?
We know many social media managers swear by scheduling apps. It saves so much time, they cry. Yes, but does it though? And is there a better way?
How to improve your Instagram bio
There’s one area where I see mistakes being made again and again. But don’t worry, it’s easy to fix, and I’m going to show you how! The problem is with social media bios.
The dos and don’ts of social media tagging
We get tagged in a LOT of social media posts. But more often than not, we find that this is used counter productively…
What are #hashtags and how do you use them?
Let’s start with the very basics. Social media hashtags are the symbol ‘#’ followed by a word or several words with no spaces or punctuation. They work on social media as a kind of keyword search function…
Should you get an Instagram shop?
Social media expert Abigail explains what an Instagram shop is and summarises how to set one up and what to expect.
Which is the right social media platform for you?
Maybe you want to start a social media account or two, maybe you already have several and aren’t sure where you should be focusing your attention, or maybe you’re actually on the wrong one without even realising it? We are here to help!
Sourcing images for your content marketing
It seems everything you produce for your digital content needs accompanying imagery, but good images can also be hard to acquire if you don’t happen to be a professional photographer. It can be done though. Here are our 5 top tips.